Regulators are asking for more details about how the network plans to promote gambling on its airwaves once its ESPN Bet platform replaces Barstool Sportsbook later this year.
Penn Entertainment is rebranding its sportsbook under the ESPN banner after cutting ties with Barstool and its controversial founder David Portnoy in August. But before the casino operator can roll out its rebranded product in Massachusetts, regulators want to have their say.
At a meeting this week, members of the Massachusetts Gaming Commission (MGC) said they wanted more information from Penn about its relationship with ESPN and how sports betting will be promoted during ESPN broadcasts of college football and other programming.
Penn representatives have been in touch with MGC staff and are eager to provide whatever information is necessary to maintain their sports betting license. Additional discussion of the issue is expected at a November 7 commission meeting.
Little Communication So Far
Commissioners said they haven’t received any formal submissions from Penn since the ESPN deal was announced, and they want more information about how gambling will be promoted during ESPN broadcasts. So far, commissioners said their only information about the deal had come from media reports.
Everything I know about what is proposing to happen here has not really come from Penn Entertainment,” Commissioner Nakisha Skinner said at Thursday’s meeting. “So that’s I think a disadvantage for us as a commission because we really don’t know where to start.”
Commissioner Eileen O’Brien said she wanted to avoid situations in which ESPN anchors were recommending specific bets on the ESPN Bet platform.
Similar concerns were addressed prior to 먹튀검증 Barstool receiving its license, and commissioners seemed optimistic they would be able to resolve any concerns with ESPN. But, they said they need time to go through the process and sign off on the particulars before the sportsbook officially changes its name.
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